BASED IN
eastern europe
Available for remote
worldwidE
Product Design
Partner
01
//THE PLAYBOOK
execution flow
//THE PLAYBOOK
execution flow
I'm Ivan, PRODUCT DESIGN PARTNER FOR STARTUPS & FOUNDERS
15 years of building products people actually use.
I pair deep design craft with AI-powered speed.
PRODUCT AUDIT & STRATEGY
I dig into your product goals and set a clear, focused design direction.
360 DESIGN & PRODUCTION
I take it from wireframes to polished, production-ready screens.
TEAM SCALE & ADVISORY
Growing your product and helping you hire designers who can own it.
PRODUCT AUDIT & STRATEGY
I dig into your product goals and set a clear, focused design direction.
360 DESIGN & PRODUCTION
I take it from wireframes to polished, production-ready screens.
TEAM SCALE & ADVISORY
Growing your product and helping you hire designers who can own it.
PRODUCT AUDIT & STRATEGY
I dig into your product goals and set a clear, focused design direction.
360 DESIGN & PRODUCTION
I take it from wireframes to polished, production-ready screens.
TEAM SCALE & ADVISORY
Growing your product and helping you hire designers who can own it.
02
//SHIPPED
2010 - 2025
//SHIPPED
2010 - 2025
SELECTED WORK
Each project below has a full case study. Real constraints, real decisions, real trade-offs — not a highlight reel.
03
//About
Since 2010
//About
Since 2010
More about
my path
More about
my path
DESIGN PARTNER WITH A FOUNDER'S MINDSET. I'VE SPENT 15 YEARS SHIPPING PRODUCTS ACROSS FINTECH, CRYPTO AND SAAS SO YOU DON'T WASTE MONTHS ON AVOIDABLE MISTAKES. I BUILD THE VISUAL SYSTEM THAT MAKES YOUR PRODUCT COMPETE.
I'M AN INNOVATIVE DESIGNER AND DIGITAL ARTIST IN TOKYO. MY PASSION FOR MINIMALIST AESTHETICS, ELEGANT TYPOGRAPHY, AND INTUITIVE DESIGN SHINES THROUGH IN MY WORK.
As a co-founder of Unipaws, I've moved beyond just shipping screens. I embed into teams as a fractional design lead — setting the bar, reviewing decisions, mentoring designers, and building systems that scale. My filter is simple: if it doesn't balance clean communication with cold product logic, it doesn't leave my desk.
04
//SOLUTIONS
SHIPPED IN weeks
//SOLUTIONS
SHIPPED IN weeks
WHAT I BRING
From two-week sprints to ongoing fractional leadership. I focus on what ships and what converts — nothing extra.
Zero-to-One Sprints
FROM IDEA TO WORKING PRODUCT IN WEEKS
AI-Powered Production
CUSTOM VISUALS AND ASSETS AT 3X SPEED
Award-Winning UI Architecture
Elite aesthetics. Scalable foundations.
Scalable Design Ecosystems
Reusable components. No design debt.
Fractional Design Lead
Part-time leadership. Full commitment.
Zero-to-One Sprints
FROM IDEA TO WORKING PRODUCT IN WEEKS
AI-Powered Production
CUSTOM VISUALS AND ASSETS AT 3X SPEED
Award-Winning UI Architecture
Elite aesthetics. Scalable foundations.
Scalable Design Ecosystems
Reusable components. No design debt.
Fractional Design Lead
Part-time leadership. Full commitment.
05
//Voice
Since 2010
//Voice
Since 2010
I've shipped 100+ products across crypto, fintech, and SaaS. Now I work as a fractional design lead — I embed into your team, set the quality bar, and build the system that keeps working after I leave
06
//PROOF
THE HARD TRUTH
//PROOF
THE HARD TRUTH
Products Shipped
Products Shipped
Products Shipped
years of experience
years of experience
years of experience
Hackathon Win Rate
Hackathon Win Rate
Hackathon Win Rate
Repeat Clients
Repeat Clients
Repeat Clients
07
//Experience
2013 - Present
//Experience
2013 - Present
EXPERIENCE
Unipaws
CO-FOUNDER & design lead
2024 - Present
Design studio for Web3, fintech and SaaS startups. Running product design sprints and helping founders build visual systems and hire the right team.
Unipaws
CO-FOUNDER & design lead
2024 - Present
Design studio for Web3, fintech and SaaS startups. Running product design sprints and helping founders build visual systems and hire the right team.
PIXPOWDER
ART DIRECTOR
2022 – 2024
Helped build a product design studio from scratch. Developed processes at every level, contributed to 50+ projects across Web3, fintech, iGaming. Led teams and set quality benchmarks.
PIXPOWDER
ART DIRECTOR
2022 – 2024
Helped build a product design studio from scratch. Developed processes at every level, contributed to 50+ projects across Web3, fintech, iGaming. Led teams and set quality benchmarks.
Lunapark
CO-FOUNDER & ART DIRECTOR
2016 – 2022
Co-founded a full-service design studio. Full spectrum from pitching to shipping. Clients: Severgazbank (top-20 bank), EKSMO (largest Russian publisher), Yandex, VK, Wargaming.
Lunapark
CO-FOUNDER & ART DIRECTOR
2016 – 2022
Co-founded a full-service design studio. Full spectrum from pitching to shipping. Clients: Severgazbank (top-20 bank), EKSMO (largest Russian publisher), Yandex, VK, Wargaming.
Tesla Media (Artonica)
CREATIVE DIRECTOR
2013 – 2016
Advanced from senior designer to creative director. Led creative teams and client relationships. Delivered for Suzuki, VK, Haval, Efes, Sony.
Tesla Media (Artonica)
CREATIVE DIRECTOR
2013 – 2016
Advanced from senior designer to creative director. Led creative teams and client relationships. Delivered for Suzuki, VK, Haval, Efes, Sony.
08
//Pricing
Best Plans
//Pricing
Best Plans
BIG OR SMALL?
i HAVE A PLAN.
Asked Question
$500+
$500+
@TELEGRAM
THE AUDIT
A focused deep-dive to find what's hurting your product.
What’s included
Full UX/UI product review
Friction & drop-off analysis
Design improvement roadmap
Delivered in 48 hours
$2'500+
$2'500+
@TELEGRAM
THE SPRINT
best for MVP
Full product design — ready to build, ready to pitch, ready to ship.
What’s included
End-to-end UI/UX design
Brand & visual direction
Production-ready screens
Pitch deck design assets
$4'000+
$4'000+
/month
@TELEGRAM
THE PARTNERSHIP
Your fractional design lead. I embed in your team and help you scale.
What’s included
Talent vetting & hiring
Fractional design direction
Product design strategy
Priority availability
09
//SERVICES
How it works
//SERVICES
How it works
DESIGN OPS
DESIGN AUDITS
PRODUCT EVALUATION
AUD-01
A thorough review of your UI/UX — finding friction points and surfacing the growth opportunities you're missing
DESIGN AUDITS
PRODUCT EVALUATION
AUD-01
A thorough review of your UI/UX — finding friction points and surfacing the growth opportunities you're missing
DESIGN SYSTEMS
SCALING OPS
SCL-02
Building component libraries and design tokens that grow with your product, so your next hire doesn't start from zero.
DESIGN SYSTEMS
SCALING OPS
SCL-02
Building component libraries and design tokens that grow with your product, so your next hire doesn't start from zero.
PRODUCT STRATEGY
BUSINESS ALIGNMENT
STR-03
Connecting design decisions to business goals so your product doesn't just look polished — it actually converts.
PRODUCT STRATEGY
BUSINESS ALIGNMENT
STR-03
Connecting design decisions to business goals so your product doesn't just look polished — it actually converts.
CREATIVE DIRECTION
VISUAL LEADERSHIP
DIR-04
Setting the visual direction and tone so every screen, page, and asset feels like one coherent product experience.
CREATIVE DIRECTION
VISUAL LEADERSHIP
DIR-04
Setting the visual direction and tone so every screen, page, and asset feels like one coherent product experience.
//Testimonial
Voices
Trusted By
International Brands
Anne Weying
Cloud Sales Executive
"we've seen increase in site traffic, lead generation, and sales. I can't recommend greyola enough. he truly transformed our website and design!"
Rick O'connell
Programmer, Microsoft
"I was amazed by how intuitive and user-friendly everything felt. It's clear their designers obsess over every pixel, transition, to create experiences that delight"
Kate Mccalilster
Home Advisor, Apple
"With grey user-friendly CRM, our sales team can now work smarter, not harder. Deal tracking, reports, traffic - it's all automated and accessible in one place."
Anne Weying
Cloud Sales Executive
"we've seen increase in site traffic, lead generation, and sales. I can't recommend greyola enough. he truly transformed our website and design!"
Rick O'connell
Programmer, Microsoft
"I was amazed by how intuitive and user-friendly everything felt. It's clear their designers obsess over every pixel, transition, to create experiences that delight"
Kate Mccalilster
Home Advisor, Apple
"With grey user-friendly CRM, our sales team can now work smarter, not harder. Deal tracking, reports, traffic - it's all automated and accessible in one place."
Anne Weying
Cloud Sales Executive
"we've seen increase in site traffic, lead generation, and sales. I can't recommend greyola enough. he truly transformed our website and design!"
Rick O'connell
Programmer, Microsoft
"I was amazed by how intuitive and user-friendly everything felt. It's clear their designers obsess over every pixel, transition, to create experiences that delight"
Kate Mccalilster
Home Advisor, Apple
"With grey user-friendly CRM, our sales team can now work smarter, not harder. Deal tracking, reports, traffic - it's all automated and accessible in one place."
Anne Weying
Cloud Sales Executive
"we've seen increase in site traffic, lead generation, and sales. I can't recommend greyola enough. he truly transformed our website and design!"
Rick O'connell
Programmer, Microsoft
"I was amazed by how intuitive and user-friendly everything felt. It's clear their designers obsess over every pixel, transition, to create experiences that delight"
Kate Mccalilster
Home Advisor, Apple
"With grey user-friendly CRM, our sales team can now work smarter, not harder. Deal tracking, reports, traffic - it's all automated and accessible in one place."
010
//Testimonial
Voices
WHAT THEY SAY
“Unipaws are legit! We've been working with Ivan and his team for a while now, and they've never let us down — neither on quality nor on deadlines. This guy don't just follow instructions — he digs deep, gets to the root of the problem, and brings real solutions. Totally recommend.”
“Ivan is a real frontend design expert and I sincerely appreciate the devoted work of him and the Unipaws team. They made my DApp project come alive and become truly user-friendly. An awesome collaboration from start to finish!”
“Ivan and the Unipaws team create something beyond just design — every pixel feels inspired. They don't just make things look beautiful, they build brand character and make you fall in love with the product. Pure, honest visual communication that hits different. Working with them is addictive — in the best way.”
“An absolutely fantabulous guy, sharp-witted, high on sarcasm, always direct and solution-driven. With exceptional designing skills and sharp management abilities, he not only creates with vision but also ensures flawless execution. No matter the challenge, he cuts through the noise and gets straight to the answer.”
“Unipaws are legit! We've been working with Ivan and his team for a while now, and they've never let us down — neither on quality nor on deadlines. This guy don't just follow instructions — he digs deep, gets to the root of the problem, and brings real solutions. Totally recommend.”
“Ivan is a real frontend design expert and I sincerely appreciate the devoted work of him and the Unipaws team. They made my DApp project come alive and become truly user-friendly. An awesome collaboration from start to finish!”
“Ivan and the Unipaws team create something beyond just design — every pixel feels inspired. They don't just make things look beautiful, they build brand character and make you fall in love with the product. Pure, honest visual communication that hits different. Working with them is addictive — in the best way.”
“An absolutely fantabulous guy, sharp-witted, high on sarcasm, always direct and solution-driven. With exceptional designing skills and sharp management abilities, he not only creates with vision but also ensures flawless execution. No matter the challenge, he cuts through the noise and gets straight to the answer.”
011
//LOGIC
CLARITY
EVERYTHING
YOU NEED TO KNOW
01
How quickly can we get started?
02
Do you just use AI to do all the work?
03
What if I don't like the design direction?
04
Can you help me build an in-house design team?
05
I need this done fast. Are you available now?
06
Do you only design, or handle dev handoff too?
011
//LOGIC
CLARITY
EVERYTHING
YOU NEED TO KNOW
01
How quickly can we get started?
02
Do you just use AI to do all the work?
03
What if I don't like the design direction?
04
Can you help me build an in-house design team?
05
I need this done fast. Are you available now?
06
Do you only design, or handle dev handoff too?
//LOGIC
CLARITY
EVERYTHING
Asked Question
How quickly can we get started?
Do you just use AI to do all the work?
What if I don't like the design direction?
Can you help me build an in-house design team?
I need this done fast. Are you available now?
Do you only design, or handle dev handoff too?
011
//LOGIC
CLARITY
EVERYTHING
YOU NEED TO KNOW
01
How quickly can we get started?
02
Do you just use AI to do all the work?
03
What if I don't like the design direction?
04
Can you help me build an in-house design team?
05
I need this done fast. Are you available now?
06
Do you only design, or handle dev handoff too?
let's
build
// Unipaws Co-founder
// Design Partner
let's
build
// Unipaws Co-founder
// Design Partner
let's
build
let's
build
// Unipaws Co-founder
// Design Partner