I design sharp product systems for startups that need clarity, speed, and real taste

with teams:

Beyond polish.
Built for traction.

Open for work

Available now

13:24

(GMT+3)

(IVAN)

Imostlyworkonproductsthatarecomplex,messy,andhardtoexplain.Thejobistoturnthatintosomethingclear,structured,andactuallyusable

Imostlyworkonproductsthatarecomplex,messy,andhardtoexplain.Thejobistoturnthatintosomethingclear,structured,andactuallyusable

Imostlyworkonproductsthatarecomplex,messy,andhardtoexplain.Thejobistoturnthatintosomethingclear,structured,andactuallyusable

Selected Works

(04)

CYBRO Pro

Arkada NFT

Open Wallet

A DeFi redesign for a product that outgrew itself

A crafted NFT collection built on lore and ritual

A crypto wallet became year-long design function

(WHY ME)

numbers don't lie

NUMBERS DON'T LIE

I help teams turn product complexity into clearer flows, stronger UI, and smarter decisions each week.

120+

Built products under market pressure

120+

Built products under market pressure

0+

15 years across design teams

0+

15 years across design teams

70%

Clients returned for more design work

70%

Clients returned for more design work

0M

Growth with better UX after review

0M

Growth with better UX after review

The team doesn’t just design what we ask for. They go deeper into the product, challenge the brief when needed, and bring back thinking we didn’t know we needed. This is one of the main reasons we love working with them.

Mitul Manish

Co-founder, Open Wallet

HOW I CAN HELP

(OFFERING)

01

.

Product Design Leadership

Hands-on product design, UX logic, and UI craft from strategy to shipped screens

Product Logic

UX Flows

UI Craft

Design Systems

Product Design Leadership

02

.

Product Visual Direction

UI taste, type, color, and visual rules that make the product feel intentional

UI Direction

Type Systems

Color Logic

Visual Rules

Product Visual Direction

03

.

Design Operating System

Processes, reviews, and standards that make design scale without slowing delivery

Team Rituals

Review Cycles

Decision Loops

Quality Bar

Design Operating System

04

.

AI Design Workflows

AI-assisted workflows for research, concepts, production, and design QA

Research Loops

Prompt Systems

AI Prototyping

Design QA

AI Design Workflows

01

.

Product Design Leadership

Hands-on product design, UX logic, and UI craft from strategy to shipped screens

Product Logic

UX Flows

UI Craft

Design Systems

Product Design Leadership

02

.

Product Visual Direction

UI taste, type, color, and visual rules that make the product feel intentional

UI Direction

Type Systems

Color Logic

Visual Rules

Product Visual Direction

03

.

Design Operating System

Processes, reviews, and standards that make design scale without slowing delivery

Team Rituals

Review Cycles

Decision Loops

Quality Bar

Design Operating System

04

.

AI Design Workflows

AI-assisted workflows for research, concepts, production, and design QA

Research Loops

Prompt Systems

AI Prototyping

Design QA

AI Design Workflows

01

.

Product Design Leadership

Hands-on product design, UX logic, and UI craft from strategy to shipped screens

Product Logic

UX Flows

UI Craft

Design Systems

Product Design Leadership

02

.

Product Visual Direction

UI taste, type, color, and visual rules that make the product feel intentional

UI Direction

Type Systems

Color Logic

Visual Rules

Product Visual Direction

03

.

Design Operating System

Processes, reviews, and standards that make design scale without slowing delivery

Team Rituals

Review Cycles

Decision Loops

Quality Bar

Design Operating System

04

.

AI Design Workflows

AI-assisted workflows for research, concepts, production, and design QA

Research Loops

Prompt Systems

AI Prototyping

Design QA

AI Design Workflows

HOW IT works

(PROCESS)

STEP 1

.

Read the Situation

Understanding the product, team, constraints, and friction before making design decisions

STEP 2

.

Set the Direction

Aligning on priorities, quality bar, and the level of design support the work actually needs

STEP 3

.

Design in the Real World

Building flows, interfaces, and decisions that work under real product and team production constraints

STEP 4

.

Systemize What Works

Turning strong design decisions into repeatable standards the team can scale with

(PROCESS)

HOW IT works

STEP 1

.

Read the Situation

Understanding the product, team, constraints, and friction before making design decisions

STEP 2

.

Set the Direction

Aligning on priorities, quality bar, and the level of design support the work actually needs

STEP 3

.

Design in the Real World

Building flows, interfaces, and decisions that work under real product and team production constraints

STEP 4

.

Systemize What Works

Turning strong design decisions into repeatable standards the team can scale with

(PROCESS)

HOW IT works

STEP 1

.

Read the Situation

Understanding the product, team, constraints, and friction before making design decisions

STEP 2

.

Set the Direction

Aligning on priorities, quality bar, and the level of design support the work actually needs

STEP 3

.

Design in the Real World

Building flows, interfaces, and decisions that work under real product and team production constraints

STEP 4

.

Systemize What Works

Turning strong design decisions into repeatable standards the team can scale with

4.9

/5

Rated by clients @Contra

(TESTIMONIALS)

The final work matters. So does the way it gets done. Heres what my clients noticed

Crouton

Founder of Cybro.pro

Ivan consistently delivers on both quality and deadlines. He goes beyond the brief, finds the real problem, and brings solid solutions

"

Alexander Isaev

Founder at CSgomoney

Ivan and his team do more than design. They create products with real character, visual language, and a clarity that makes people fall in love with what they use

"

Denis A.

Founder of Arkada

Ivan and his team built us an incredible collection. They came up with the entire lore themselves, created a big platform, and handled all the communication. It’s a really good exchange — you pay and get a strong result with zero micromanagement. I’ll definitely come back to these guys for my next project.

"

modes

Flexible engagement models for product clarity, launch work, and senior design support

Monthly

Annually

-20%

Audit

A 48-hour product audit with
prioritized UX issues, sharp fixes, and clear next steps

Build

Best for MVPs, launches, and product work that needs to move fast

+

End-to-end UX/UI design

+

Brand & visual direction

+

Production-ready system

+

Pitch deck design assets

+

Best for one active track

+

Async feedback loops

$

3000

/mo

Partnership

EMBEDDED

Your fractional senior design lead for ongoing product growth

+

Fractional art direction

+

Product design strategy

+

Talent vetting & hiring

+

Full-time availability

+

Best for ongoing work

+

Embedded in your team

$

4500

/mo

modes

Flexible engagement models for product clarity, launch work, and senior design support

Monthly

Annually

-20%

Build

Best for MVPs, launches, and product work that needs to move fast

+

End-to-end UX/UI design

+

Brand & visual direction

+

Production-ready system

+

Pitch deck design assets

+

Best for one active track

+

Async feedback loops

$

3000

/mo

Partnership

EMBEDDED

Your fractional senior design lead for ongoing product growth

+

Fractional art direction

+

Product design strategy

+

Talent vetting & hiring

+

Full-time availability

+

Best for ongoing work

+

Embedded in your team

$

4500

/mo

Bespoke

Perfect for specialized needs or early-stage projects.

modes

Flexible engagement models for product clarity, launch work, and senior design support

Monthly

Annually

-20%

Build

Best for MVPs, launches, and product work that needs to move fast

+

End-to-end UX/UI design

+

Brand & visual direction

+

Production-ready system

+

Pitch deck design assets

+

Best for one active track

+

Async feedback loops

$

3000

/mo

Partnership

EMBEDDED

Your fractional senior design lead for ongoing product growth

+

Fractional art direction

+

Product design strategy

+

Talent vetting & hiring

+

Full-time availability

+

Best for ongoing work

+

Embedded in your team

$

4500

/mo

Bespoke

Perfect for specialized needs or early-stage projects.

a dark pattern

FAQ

Need clear answers now?

How do you usually work within product squads?

I usually work as a fractional design lead: I join weekly syncs, review product decisions, design key flows, and keep the quality bar high. I am not there to send screens. I help founders, PMs, and engineers make better calls while the product keeps moving well.

How fast can we get moving this week?

If the scope is clear, I can usually start quickly. Most engagements begin with a short audit, a working rhythm, and the first priority queue. The goal is momentum fast, not two weeks of fake discovery theater......

Do you work on weekly scope or sprints?

Usually weekly scope. It keeps work honest, priorities flexible, and collaboration close. If the project needs custom setup, I can shape that too, but I do not like vague retainers.

What do you usually handle there first

Usually product clarity first: flows, hierarchy, interface direction, and the next move. If needed, I can also step into systems, mentoring, brand direction, and review loops too.

Can you work with founders, PMs, and engineers daily?

Yes. That is usually the job. Good design leadership is collaboration, judgment, and faster decisions. I work directly with founders, PMs, engineers, and designers each day.

LETS GET THIS MOVING

Tell me where the product is stuck Ill bring clarity, structure, and momentum

LETS GET THIS MOVING

Tell me where the product is stuck Ill bring clarity, structure, and momentum

LETS GET THIS MOVING

Tell me where the product is stuck Ill bring clarity, structure, and momentum