Roketo App
We built Roketo around AI-generated characters, backgrounds, and interface elements, turning a tap-to-earn app into a product people actually talked about.
(YEAR)
2024
(TIMELINE)
2 weeks
(SERVICES)
Strategy
Website
Branding
The goal was asymmetric.
UX could follow familiar tap-to-earn patterns. UI had to completely replace a marketing budget.
Constraints were brutal: 2 weeks to launch. No illustration resources. Product needed a strong character-driven identity. Zero room for generic or stock visuals.
The market was already flooded with low-quality, template-based apps — so standing out visually was the only real growth lever.
We made AI the production layer — not a support tool.
Built a full Midjourney pipeline: every character, icon, UI element, and background generated inside it. No manual illustration, no external assets. Consistency maintained through a strict reference-based generation system.
Treated it as a system, not a set of assets — 1000+ generations to lock in stylistic coherence. Shared imperfections became part of the identity. Everything lived inside one generative ecosystem.
Went character-driven instead of single-mascot: group compositions built for shareability and social spread. Tone was absurd and playful. Made the visuals themselves do the viral work — they communicated “social experience” before any copy. Characters and tone became the distribution layer. Design replaced paid acquisition. Kept UX light and exploration-based: no heavy onboarding, unfamiliar terms used as curiosity hooks, learning happened through interaction.
Roketo turned Midjourney from a concept tool into the entire production system. We built a character-driven visual identity that didn’t just look good — it replaced a marketing budget and drove 250K users in the first month with almost no spend. The design itself became the acquisition engine.
Users in first month
Marketing spend
AI-generated product surface
“
Ivan and his team do more than design. They create products with real character, visual language, and a clarity that makes people fall in love with what they use
Alexander Isaev
Founder at CSgomoney
