Vibe Skills
A custom landing page, logo, visual system, Webflow build, course template, localization layer, and presentation system for Vibe Skills, built to stand apart from generic online-school design.
(YEAR)
2025
(TIMELINE)
3 weeks
(SERVICES)
Logo
Website
Copywriting
The brief was to build an AI education landing page from a Skillbox-style reference and a ready UI kit.
That was the trap. The CIS education market already looks interchangeable: flat illustrations, safe colors, generic typography, no real point of view. Launch Vibe Skills like that and it would fight bigger schools on price, content volume, and media spend.
The real task was to make a new AI school feel distinct and trustworthy before it had years of reputation behind it.
We ditched the UI-kit route and built a custom visual concept instead.
Cinematic wide-angle landscapes, soft physical lighting, visible AI particles, and a small human figure inside a world that felt real, not abstract. No default online-school visuals. No dark cosmic AI cliché. Daylight, atmosphere, and technology inside the real world.
The system extended into a faceted V-shaped logo, Inter + PP Editorial New Italic typography, landing page, Webflow build, course page template, Russian localization, and presentation templates.
The landing page sold the world. The course page stayed structured and practical. The brand did not disappear after the first click.
The core concept was drawn in one sitting and carried through the shipped product with only practical adjustments.
In roughly three weeks, Vibe Skills got a landing page, logo, visual system, course template, Webflow build, localization layer, and course presentation materials.
Three unrelated clients found us through this project: an American startup, a Swedish fintech, and an American infrastructure company. They reacted to the same thing — the typography, art direction, and refusal to look like another education-market template.
The unused UI kit would have been faster.
It would not have done that.
New leads
Days to live
Core sketch
“
Everyone, I strongly recommend this guy. He really gets design and aligns it perfectly with business goals — he actually understands startups and all that shit. Just make sure you have enough budget ready, because these dudes deliver hard as fuck, but it’s definitely not cheap.
Taras T.
Founder of Vibe Skills
