Trusted by 120+ web3 & fintech founders
Over 100 launches shipped, $105 M raised with UX and UI I led from sketch to ship
Best
Website
2023
Website of the Year
by Readymag
2022
Squarespace Special Award
2020
Readymag Featured
2024
Notable UX Innovation
FWA 2023
Wix Special Partner
Awards Honorable
Mention
Client Favorite Award
Clutch 2024
Outstanding Visual Direction
Behance x Adobe 2024
Philosophy
© Ivan Kalkaev
Services
Services
How can I help?
As a design director, I help crypto & fintech teams shape clear, focused products. With Unipaws, we turn raw tech into intuitive user flows
All services include:
Strategic decisions backed by 14 years experience
Strategic decisions backed by 14 years experience
Strategic decisions backed by 14 years experience
Data-driven design decisions focused on metrics
Data-driven design decisions focused on metrics
Data-driven design decisions focused on metrics
Developer-ready Figma files with component system
Developer-ready Figma files with component system
Developer-ready Figma files with component system
MVP Sprints
2-4 week intensive design process to get your product investor-ready and launched.
MVP Sprints
2-4 week intensive design process to get your product investor-ready and launched.
MVP Sprints
2-4 week intensive design process to get your product investor-ready and launched.
Product Design & Strategy
From DeFi to NFTs — we craft products that feel bold, clear, and built to last.
Product Design & Strategy
From DeFi to NFTs — we craft products that feel bold, clear, and built to last.
Product Design & Strategy
From DeFi to NFTs — we craft products that feel bold, clear, and built to last.
UX Rescue & Optimization
Make funnels work, keep users around, and clean up clutter — without a full redesign.
UX Rescue & Optimization
Make funnels work, keep users around, and clean up clutter — without a full redesign.
UX Rescue & Optimization
Make funnels work, keep users around, and clean up clutter — without a full redesign.
Benefits
Benefits
Why work with me?
Strategic thinking meets hands-on execution. Big picture vision and pixel-perfect delivery from someone who understands startup constraints
Tailored to your users & growth metrics
Tailored to your users & growth metrics
satisfied clients
4.9 Contra rating
Portfolio
Portfolio
Closer look at my work
Interfaces with structure, rhythm, and direction.
Here are a few that made an impact.
Chosen by teams
Testimonials
What partners say
Real impressions from people I’ve helped — focused on process, outcomes, and working together.
Crouton
Founder, Cybro.io
Unipaws are legit! We've been working with Ivan and his team for a while now, and they've never let us down — neither on quality nor on deadlines. This guy don't just follow instructions — he digs deep, gets to the root of the problem, and brings real solutions. Totally recommend.
Ressac
ZK Gaming Developer
Ivan is a real frontend design expert and I sincerely appreciate the devoted work of him and the Unipaws team. They made my DApp project come alive and become truly user-friendly. An awesome collaboration from start to finish!
Alexander Isaev
Chief Product Officer excorp.gg
Ivan and the Unipaws team create something beyond just design — every pixel feels inspired. They don't just make things look beautiful, they build brand character and make you fall in love with the product. Each project shows you how interfaces should actually work. Pure, honest visual communication that hits different. Working with them is addictive — in the best way.
Robin Rajput
Founder, PayVDA
An absolutely fantabulous guy, sharp-witted, high on sarcasm, always direct and solution-driven. With exceptional designing skills and sharp management abilities, he not only creates with vision but also ensures flawless execution. No matter the challenge, he cuts through the noise and gets straight to the answer
Testimonials
What partners say
Real impressions from people I’ve helped — focused on process, outcomes, and working together.
Crouton
Founder, Cybro.io
Unipaws are legit! We've been working with Ivan and his team for a while now, and they've never let us down — neither on quality nor on deadlines. This guy don't just follow instructions — he digs deep, gets to the root of the problem, and brings real solutions. Totally recommend.
Ressac
ZK Gaming Developer
Ivan is a real frontend design expert and I sincerely appreciate the devoted work of him and the Unipaws team. They made my DApp project come alive and become truly user-friendly. An awesome collaboration from start to finish!
Alexander Isaev
Chief Product Officer excorp.gg
Ivan and the Unipaws team create something beyond just design — every pixel feels inspired. They don't just make things look beautiful, they build brand character and make you fall in love with the product. Each project shows you how interfaces should actually work. Pure, honest visual communication that hits different. Working with them is addictive — in the best way.
Robin Rajput
Founder, PayVDA
An absolutely fantabulous guy, sharp-witted, high on sarcasm, always direct and solution-driven. With exceptional designing skills and sharp management abilities, he not only creates with vision but also ensures flawless execution. No matter the challenge, he cuts through the noise and gets straight to the answer
Testimonials
What partners say
Real impressions from people I’ve helped — focused on process, outcomes, and working together.
Crouton
Founder, Cybro.io
Unipaws are legit! We've been working with Ivan and his team for a while now, and they've never let us down — neither on quality nor on deadlines. This guy don't just follow instructions — he digs deep, gets to the root of the problem, and brings real solutions. Totally recommend.
Ressac
ZK Gaming Developer
Ivan is a real frontend design expert and I sincerely appreciate the devoted work of him and the Unipaws team. They made my DApp project come alive and become truly user-friendly. An awesome collaboration from start to finish!
Alexander Isaev
Chief Product Officer excorp.gg
Ivan and the Unipaws team create something beyond just design — every pixel feels inspired. They don't just make things look beautiful, they build brand character and make you fall in love with the product. Each project shows you how interfaces should actually work. Pure, honest visual communication that hits different. Working with them is addictive — in the best way.
Robin Rajput
Founder, PayVDA
An absolutely fantabulous guy, sharp-witted, high on sarcasm, always direct and solution-driven. With exceptional designing skills and sharp management abilities, he not only creates with vision but also ensures flawless execution. No matter the challenge, he cuts through the noise and gets straight to the answer
FAQ
FAQ
Got questions?
Here are the most common things clients ask before booking. If you need to know anything else, just reach out directly.
What's included in a two-week sprint?
It depends on what we've agreed upon. Recently, a client with an established product needed only a debit card flow integrated into their existing system. Others come for complete MVP builds. We tailor each sprint to your specific needs.
Do you work hourly or only with fixed sprints?
Both options are available. We can set up a fixed-price sprint with clear deliverables or work on an hourly basis depending on what makes more sense for your project.
Can you join an existing design team?
Yes and no. I work with my Unipaws crew — we typically jump in together. However, we can coordinate with your team where we handle complex UX logic while your in-house designers manage smaller components and states.
What if we need branding or 3D graphics along with UX?
My team covers that. Beyond UX/UI, we have specialists in branding, 3D, motion design, and frontend development. We also partner with development teams for full-stack solutions when needed.
Can we pay in crypto / USDT?
Big yes!
How is your approach different from a "full-service agency"?
Unlike agencies where you're often assigned whoever is available, you work directly with me as the strategic UX lead on every project. I bring in specialists only when needed rather than upselling services by default. We move faster, communicate directly, and focus on business metrics rather than just aesthetics.
What's included in a two-week sprint?
It depends on what we've agreed upon. Recently, a client with an established product needed only a debit card flow integrated into their existing system. Others come for complete MVP builds. We tailor each sprint to your specific needs.
Do you work hourly or only with fixed sprints?
Both options are available. We can set up a fixed-price sprint with clear deliverables or work on an hourly basis depending on what makes more sense for your project.
Can you join an existing design team?
Yes and no. I work with my Unipaws crew — we typically jump in together. However, we can coordinate with your team where we handle complex UX logic while your in-house designers manage smaller components and states.
What if we need branding or 3D graphics along with UX?
My team covers that. Beyond UX/UI, we have specialists in branding, 3D, motion design, and frontend development. We also partner with development teams for full-stack solutions when needed.
Can we pay in crypto / USDT?
Big yes!
How is your approach different from a "full-service agency"?
Unlike agencies where you're often assigned whoever is available, you work directly with me as the strategic UX lead on every project. I bring in specialists only when needed rather than upselling services by default. We move faster, communicate directly, and focus on business metrics rather than just aesthetics.
What's included in a two-week sprint?
It depends on what we've agreed upon. Recently, a client with an established product needed only a debit card flow integrated into their existing system. Others come for complete MVP builds. We tailor each sprint to your specific needs.
Do you work hourly or only with fixed sprints?
Both options are available. We can set up a fixed-price sprint with clear deliverables or work on an hourly basis depending on what makes more sense for your project.
Can you join an existing design team?
Yes and no. I work with my Unipaws crew — we typically jump in together. However, we can coordinate with your team where we handle complex UX logic while your in-house designers manage smaller components and states.
What if we need branding or 3D graphics along with UX?
My team covers that. Beyond UX/UI, we have specialists in branding, 3D, motion design, and frontend development. We also partner with development teams for full-stack solutions when needed.
Can we pay in crypto / USDT?
Big yes!
How is your approach different from a "full-service agency"?
Unlike agencies where you're often assigned whoever is available, you work directly with me as the strategic UX lead on every project. I bring in specialists only when needed rather than upselling services by default. We move faster, communicate directly, and focus on business metrics rather than just aesthetics.
Ready to ship something great?
Tell me what's stuck; I'll bring the strategy, the Figma files, and the metrics to move it forward — fast
Ready to ship something great?
Tell me what's stuck; I'll bring the strategy, the Figma files, and the metrics to move it forward — fast
Ready to ship something great?
Tell me what's stuck; I'll bring the strategy, the Figma files, and the metrics to move it forward — fast