My name is Ivan Kalkaev — a designer who's been building Web3 products since most people thought Bitcoin was a scam. 14 years in, I've figured out how to make complex crypto stuff feel simple enough that your mom could use it.

I don't do pretty pictures for Dribbble. I build interfaces that raise capital and convert users. When Cybro raised $7M or Roketo hit 300K+ users in the first month with almost no marketing spend, that wasn't luck — that was strategic design focused on business outcomes, not design awards.