About
I design digital products and lead visual direction with a focus on quality, clarity, and systems thinking. My work sits at the intersection of art direction, product design, and implementation, where aesthetics, structure, and behaviour are treated as one continuous system.
Over the years, I’ve developed my own AI-augmented design pipelines that extend my practice rather than define it. They allow me to explore more deeply, iterate with higher fidelity, and maintain a strong level of craft across every stage of the process.
My toolkit
Experience
2024 — Now
Design Engineering
AI-native product design and engineering for complex interfaces, systems, prototypes, and production UI. At Unipaws and Kalkaev®, work with Web3 and crypto infrastructure teams on investing and trading interfaces, dashboards, DEX and CEX using React/Next.js, Swift, Codex, LLM APIs and AI chat UIs.
Apple Design Award 2024
Contra Top 1% Creative 2025
2020 — 2024
Product Design
End-to-end product design for fintech, crypto, iGaming, Web3, and SaaS. At Lunapark, Pixpowder, and Unipaws, designed trading dashboards, onboarding, account systems, internal tools, component libraries, design systems, and complex flows from discovery to release.
2016 — 2020
Design Leadership
Creative direction and multidisciplinary team leadership at Lunapark. Led web, product, identity, and campaign work for Yandex, VK, Wargaming, Severgazbank, EKSMO, and others, owning concepts, reviews, client communication, and design quality.
2011 — 2016
Graphic Design & Web
Graphic design, identities, campaigns, and web with focus on typography, grids, composition, and art direction. Created websites and digital experiences for Suzuki, VK, Haval, Efes, and Sony, progressing from designer to art director.
Readings
Writings